Comparative Analysis of Terms of Service for Web 3.0 Platforms: Focusing on Zepeto, Roblox, and Sandbox

Abstract

This study compares the terms of service for three major metaverse platforms—ZEPETO, Roblox, and The Sandbox—to see how they incorporate Web 3.0’s four key traits: decentralization, openness, participation rewards, and data ownership. The findings show that each platform adopts Web 3.0 features differently. ZEPETO, derived from a Web 2.0 company, remains relatively centralized, though it encourages user-generated content and offers virtual currency rewards. Roblox supports a robust creator economy and allows real-currency conversions of its in-game currency, yet retains a degree of centralized oversight. The Sandbox demonstrates the highest level of decentralization by integrating blockchain, tokenizing user assets, and promoting inter-platform transactions. These results underline the need for more user-centric, standardized terms of service consistent with Web 3.0 principles and call for further research that includes the perspectives of platform operators and creators.